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Empowering the next generation of sports storytellers

The MrBeast Effect: How YouTube's Biggest Star is Transforming Sports Sponsorship

Friday, October 6, 2023

A common practice among creators is engaging in brand deals, where companies pay creators, often on a CPM basis, to feature their products.

The 2023 Ryder Cup: A Spectacle of Golf, Tradition, and Business

Thursday, September 28, 2023

This biennial contest, steeped in history and tradition, pits the golfing titans of the United States against their European counterparts. Taking place at the picturesque Marco Simone Golf & Country Club in Rome, Italy

The Battle for FIFA World Cup 2026 Final Host City: Dallas vs. New York vs. Los Angeles

Tuesday, September 26, 2023

Jerry Jones, owner of the Dallas Cowboys, has a proven track record of hosting major events at AT&T Stadium, which can accommodate up to 100,000 people.

The Masters: The Business Behind Golf’s Most-Watched Major

Saturday, April 8, 2023

Despite generating nearly $150 million in revenue during a single week each year, Augusta National and The Masters Tournament intentionally leave..

The Gatorade Story: How a Drink Invented by Scientists Became a Multi-Billion Dollar Business

Friday, March 17, 2023

The story starts in the summer of 1965, with the University of Florida football team. At the time, football players were not allowed to drink water during practice and games, as coaches believed it would make them slow and sluggish.

Diamond Sports Group/Bally Sports Files for Chapter 11 Bankruptcy

Thursday, March 16, 2023

Diamond Sports Group is currently negotiating a restructuring agreement with debt holders that will eliminate most of its debt. Under an agreement with creditors, it would become a separate company from Sinclair Broadcast Group.

Ted Lasso: The Unlikely Origin Story of a Goofy Football Coach

Wednesday, March 15, 2023

But getting the show made was not an easy task. Sudeikis and his co-creators pitched the show to every streaming service they could imagine, and it took years before Apple TV+ finally took a chance on it in 2019.

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Empowering the next generation

of sports storytellers

© 2023 by First in Flight Creative

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